4 ways to promote a winning Father’s Day via SMS
4 ways to promote a winning Father’s Day via SMS
Father’s Day is fast approaching! When an event like Father’s Day, and Mother’s Day also, is coming up you might know that you want to launch a special text message promotion for that particular day, but might not know exactly what to say or how to promote your offer. In this article we give you 4 different ways to promote Father’s Day and give you examples and ideas to include in your SMS message.
Father’s Day can be a tricky if you have no idea what to buy for your Dad, especially if he appears to have everything. That’s why it can work to help the person giving the gift, helping them to find the right present. You’ll be well thought of by your customer if you can make it easy to find a stylish and well-suited present for that all important man.
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For some particular products that you may sell, personalising the gift can make it incredibly special. Jewellery, such as watches or chains, can bring even more emotion and intimacy to the gift, with a heartfelt message. If you think this is something your customers might like to take advantage of, and you can do this, Father’s Day is a great time to offer such a service. Your product then immediately becomes bespoke. Some of your bigger competitor might not also be able to provide such a service, giving the independent retailer an advantage.
Restaurants usually see an uplift in ‘special day’ annual events, and Father’s Day is no different. To make sure restaurants are fully booked as early as possible you can promote any un-booked tables. This will enable the restaurant to reach capacity sooner and plan for the day more efficiently. The laws of scarcity are at work here, as we all hate to miss out. Nobody wants to tell his or her Dad that his favourite restaurant was fully booked on Father’s Day!
There is nothing like a deadline to focus the mind, so why not use that in your Father’s Day promotion. If you have a sale ‘on’ for an undisclosed amount of time it can lose any impetus. Let people know that you have a sale, but you only have a limited amount of time to take advantage of it.
We hope you make the most of Father’s Day and can promote your products and services in the right way for your business. We hope some of the above ideas can get you started.
Hi, I'm Adam, Customer Account Manager at Reach Interactive, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers.
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