SMS Marketing V Email Marketing Survey 2018
SMS Marketing V Email Marketing Survey 2018
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We’ve seen significant shifts in how consumers seek out information and how they wish to be contacted. We hope our findings provide valuable insight and create opportunities to engage with customers, and potential customers. Our research finds that if you wish to make immediate contact with a customer or lead, and you are looking to create some form of follow-up, the text message should be your marketing tool of choice.
Our 2018 survey aims to provide actionable information, concerning Email Marketing and SMS Marketing consumer behaviour. The statistics and findings are solely concerned with Email Marketing and SMS Marketing for business services and not general email or text messaging.
Based on the views of a representative sample of 200 UK-based consumers, this survey was conducted in March 2018 with a consumer panel. 79% of the sample were employed, whilst 21% of the sample were self employed.
For questions about the report or to speak with a member of the Reach Interactive team, please contact Adam.Jack@reach-interactive.com. Publishers are welcome to use charts and data crediting Reach Interactive and linking to the report.
Thanks for reading this year’s Reach Interactive SMS Marketing V Email Marketing Survey – if you’ve got any thoughts or questions on what this means for businesses and consumer please get in touch.
Hi, I'm Adam, Customer Account Manager at Reach Interactive, with a background in digital and international marketing. I love everything to do with digital technology and improving communication between brands and their customers.
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