Write the Perfect SMS Offer
A Step-By-Step Guide
Write the Perfect SMS Offer
A Step-By-Step Guide
Text marketing has huge potential for helping businesses get their latest offer
noticed by the right people, providing a direct line of communication to their
customers. But do you know how to get the most out of your bulk SMS campaign?
Everyone knows how frustrating unsolicited marketing can be, whether it's a
text message or leaflet through your door. Make sure those you send your
offer to are people interested in your business. With a defined target market,
you're better able to match the tone and style of your message to the
customer. You can make it upbeat and fun or more professional and formal.
Your message should add value to your customer. Texting is an immediate
communication channel so your text marketing plans are perfect for real time
updates, such as sales and offers. But don't just send details of the offer. Give
information, tie your business SMS into current events, or add a tip that your
customers will find useful to add value and capture interest.
Business SMS strategies work best when the message is short and simple.
Don't try to put too much in your text - you'll run the risk of your customer
not reaching the end. Texts should be easy to read, so don't put in too much
detail, instead, focus on getting your message across quickly. Of course, you
can always provide a shortened URL for those that want more information.
With a limited amount of space, you need to choose your words carefully. For
a young, laid-back customer base, textspeak and abbreviations might work.
But this won't have the same impact if you're targeting mature professionals.
You also need to make sure that any limitations around your offer are clear to
avoid confusion and disappointed customers.
Bulk SMS gives you a great opportunity to reach a huge audience and
customer base to deliver your offer to. But if you're not careful it can come
across as impersonal, and fail to build a connection with each receiver.
Adding personalisation, such as incorporating the customer's name, is one
way to resolve this issue and is a must if you want to launch a successful text
marketing campaign.
Why should your customers take you up on your offer? Your whole message
should be centred on a call to action that's clear, concise and tempting. Be
clear about what you want the reader to do after they've read your message
and make sure it's communicated effectively.
Most people will read a text message immediately after receiving it. But once
they've clicked off the message it's unlikely to stick in their mind for long. By
adding an expiration point in your message, you make it more likely that
those interested will act on your offer and make a purchase.
Continuing the theme of adding a personal touch, don't forget to sign off
your message in an appropriate way!
No matter what your budget is, we can find a price plan to suit your business needs.
